Luca Ziprani

My sessions are built around real-world application, not theory. Whether you are studying digital marketing for an exam, trying to grow your own business online, or looking to transition into a marketing career, I adapt the content and pace to what you actually need.
I have eight years of professional experience in digital marketing and eCommerce. I have run paid campaigns on Google and Meta, built email automation workflows, managed Shopify storefronts and worked with SEO, content strategy and analytics on real brands with real budgets. This means I can show you what good work actually looks like and where people typically go wrong.
For three years I worked as a digital marketing mentor at CareerFoundry, guiding professionals through structured learning programmes covering the full digital marketing mix. I maintained a 4.9 out of 5 student satisfaction rating throughout, consistently the highest in the organisation. I know how to break complex topics down, give clear feedback and keep people motivated when things feel overwhelming.
My teaching approach is straightforward. I start by understanding your goals, your current level and how you learn. Sessions are interactive rather than lecture-style. I explain, ask questions, and give you practical exercises so that what we cover actually sticks. I track your progress and adjust as you develop.
Topics I cover include SEO, Google and Meta Ads, social media strategy, email marketing, eCommerce, analytics with GA4, content marketing, personal branding on LinkedIn and building a digital marketing strategy from scratch.
Sessions available in English or Italian.